My choice of logotype font paid off here, allowing me to use Tahoma as a heading font. This works well, as Tahoma is installed on almost everyone’s computers and is a very readable font for on-screen work. It’s also excellent at heading with a strong bold weight.

I wanted a contrasting font to go with Tahoma for use with body text – what you’re reading now. I wanted a font which would continue the theme of contrast between the technical and the artistic set-up by the logotype, but couldn’t use Candara, as almost no-one has it installed, so they wouldn’t see it when viewing the website. Candara also inevitably looses some of its subtle curves and arty feel when you get down as small as 11 or 12 point.

I also wanted to give an organic feel overall – I wanted the ‘artistic side’ to win out in the overall feel of the design.

I ended up using the font that you’re reading now, Georgia. This is another very nice font, very readable at body text sizes, with a large x-height and open letter forms. It’s also a serif font – which are generally felt to be more readable for longer passages of text. It contrasts nicely with the Tahoma headings and gives the page a very organic feel overall.